Search engine optimization can be a complex and difficult process.
One way to improve your own website’s search engine optimization is by following the techniques that top-ranking websites use consistently to produce results.
The Internet becomes even more pervasive, the importance of search engine optimization continues to grow. You can make the most of your Internet marketing efforts by following the same steps that top-ranking sites do for improving their rankings.
You may think that top-ranking sites have to spend lots of money to get there. The truth is that sites that come out on top, follow some basic search engine optimization guidelines.
These guidelines are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with Curlie
Curlie.org is the largest human-edited directory of the Web. It is constructed and maintained by a passionate, global community of volunteer editors.
Historically known as the Open Directory Project (ODP) and DMOZ, it was founded in the spirit of the Open Source movement, becoming the only major directory that is 100% free.
In accordance with their free use license, there is no cost to submit a site to the directory or use the directory’s data.
2. Manually submit your site to Google My Business.
If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords. However, this may take some time. For faster inclusion, visit Google and submit your site manually.
3. Purchase a FREE listing with Yell! (UK Only)
Add your business to the 3 million listings already available on Yell.com1, the UK’s leading online business directory2.
Get your business details distributed across the Yell network which includes Apple, Microsoft (Bing, Yahoo & AOL), and Amazon Alexa3
- 1 Yell internal statistics, June 2021
- 2 Similarweb 2019
- 3 While Yell will distribute your business data to its syndicated network partners (subject to certain conditions), we cannot guarantee that your data will appear across all networks due to individual network restrictions and algorithms
4. Make sure you are using keywords with a high KEI.
This measure takes into consideration both the popularity and competitiveness of your keywords. By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link-building campaign.
The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important. A great way to do this is through article submission or affiliate programs.
6. Make your site easy to crawl.
Search engines do not like dynamic pages. Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website. Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.
Once you follow these suggestions, allow search engines time to re-index your site. In the Internet age, we’re looking for instant results. However, it does take some time for all of your search engine optimization techniques to take hold.
By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns. As the world of search engines continues to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.
Continue to focus on SEO. If you do, you’ll find yourself at the top of the rankings!
Get a free review of your website now to see how things can be improved click here.